RETAIL PROJECT

disembark this time in the heart of the glamorous Italian capital, in one of the most famous streets of Rome, the Galleria Alberto Sordi

DETAIL OF THE FACADE

The second Pop-Up store of Bershka, will be Bershka’s first point of sale in the eternal city. Following with the STAGE concept, inaugurated in the pop-up store of New York, the commercial space has 2,360 square meters in which open roofs predominate.

As in New York, The lighting project has been designed by Light & Studio together with the architectural studio of Castelveciana, and the Bershka teamwork.

For this concept, inspired by music, fashion and young spirit, a truss structure has been created, which runs through the entire space, from which the lighting is suspended, creating an open and industrial environment. All the material is designed so that the store can be assembled and disassembled quickly as if it were a musical tour or a live show.

A place, a unique design and a unique moment that make the Pop Up Store of Bershka’s STAGE concept, work like a concert. A new concept of pop-up store and a new concept of retail lighting.

RETAIL PROJECT

disembarks in the United States with a pop-up store in the heart of New York's SoHo

DETAIL OF THE FACADE

Bershka, the youngest brand of the Inditex Group disembarks in one of the most emblematic neighborhoods in the world of fashion, to celebrate the launch of its online store in the American market. The store, located at 580 Broadway, will be Bershka's first point of sale in the US. The store, located at 580 Broadway, will be Bershka’s first point of sale in the US. The commercial space has 760 square meters spread over two floors in which all the lighting has been designed by Light & Studio together with the architectural studio of Castelveciana, and the Bershka architectural department, following the brand’s STAGE concept.

For this concept, inspired by music, fashion and young spirit, a truss structure has been created, which runs through the entire space, from which the lighting is suspended, creating an open and industrial environment. All the material is designed so that the store can be assembled and disassembled quickly as if it were a musical tour or a live show.

A place, a unique design and a unique moment that make the Pop Up Store of Bershka’s STAGE concept, work like a concert.

A new concept of pop-up store and a new concept of retail lighting.

RETAIL PROJECT

The concept of departure was to connect fashion and music, giving a concert atmosphere through special projectors

DETAIL OF THE INTERIOR

Light & Studio has developed a specific project for the Bershka stage in East Nanjing Road, Shanghai, together with the department of works and architecture of Bershka and the studio Castel Veciana.

Bershka is one of the world references in young clothes and with this opening is demonstrated the sweet moment that goes through the brand. Without doubt, for us it is a great milestone to be present in one of the most active and cosmopolitan capitals of the Asian continent.

The concept of departure was to give form to the concept "fashion & music", the idea was to give to Bershka-Shanghai a very live atmosphere music. Using special projectors allowed modulating the light as if it were a stage.

The result, a unique lighting design. on the one hand, it reinforces the part of business of the establishment, and for other one, achieves that the client associates the signature Bershka with the energy of the music.

A sophisticated project that changes completely the retail experience.

BSK Pelayo
Barcelona

RETAIL PROJECT

Last December BERSHKA opened its new shop on Pelayo Street, 24 in Barcelona under the STAGE concept.

INTERIOR LIGHTING DETAIL

Light & Studio has collaborated as a lighting consultant for the BERSHKA works department.

The image of BERSHKA STAGE is inspired by music, concerts, festivals and, of course, the trendiest fashion.

Starting from look and feel Light & Studio has based its proposal on two elements; On the one hand, LED spotlights with different openings to highlight punctual areas and help emphasize the colors of the garments, staging the store as if it were a music festival.

On the other hand, the ambient illumination is fed by linear with integrated LEDs suspended throughout the space. These luminous lines frame the routes while projecting a diffused and homogeneous light that invites the customer to move freely through the store discovering the different collections.

The lighting project has the DALI system that allows regulating the intensity of light according to the mood of the day and moment.

BERSHKA and Light & Studio are committed to combining fashion design and lighting with the aim of creating a space that enhances the consumer experience.

Lighting /domotic systems consulting, and Lighting project development.

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Lighting fixtures design. Consulting and lighting project development.

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Hotel NH Conde de Tepa

Lighting consulting, domotic systems, and energy saving. Lighting fixtures design. 

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Room 207, 406 West Jianguo Road
Xuhui District, Shanghai, China
+86 2160296351

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Naucalpan de Juárez, Estado de México
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