Loewe Flipside

EXPERIMENTAL PROJECT

a temporary space.

DETAIL LIGHTING CAPSULE

In order to bring life to the project of the former Hotel Selfridges in London, Selfridges & Co, launched the Radical Luxury campaign, where the hotel hosted an installation called "The Flipside" which showed multisensory events for visitors during the months of March, April and May.

Visitors were able to experience the luxury of the future with a behind-the-scenes look at the influences and narratives that various brands invited to participate have built.

Let's look at luxury through a radical lens ... this was the concept from which the joint project with Loewe began to be developed.

What does luxury look like when it leaves tradition? What is innovative or unorthodox luxury? These were the questions on which we reflected to arrive at the presented luminic concept.

We were proposed the challenge of illuminating the Loewe capsule, a temporary exhibition space, with a purely conceptual nature where past, present and future are mixed to create a unique experience within the Flipside. In this way we wanted to give different emphases to every single element, in order to differentiate them through light, playing with the drama of the darkness of space and the reflections from the floor and the wall of mirrors.

The images of the representative objects of the brand are multiplied by the floor and suddenly the client finds himself in a forest of appliances and vegetation where everything is mixed, but where every single object has it´s own protagonism.

Enter a forest of sculptural forms, where nature, craft and tradition work hand in hand, which means a boundless future in which Earth's resources are protected through intelligent design and creativity.

Loewe Gran Vía

RETAIL PROJECT

The first shop in Madrid

DETAIL LIGHTING ENTRY

The first LOEWE store opened its doors in the most emblematic street of Madrid, Gran Vía number 8, in the Christmas of 1939.

A boutique whose freshness breathes in the beauty of the 1940s and maintains the DNA of the brand

From Light & Studio we work to restore that spirit through lighting. Thanks to a system of made to measure LED panels we can enhance and highlight the original furniture.

The result, a low intensity light effect, integrates the light of the whole space. As designers, we focus on recovering the protagonism of the ceilings to highlight the sculptural crystal lamps of Bohemia; A perimeter illumination in ceiling and pits wraps and integrates these luminarias.

Customers can already enjoy a total shopping experience. 

The result, a low intensity light effect, integrates the light of the whole space. As designers, we focus on recovering the protagonism of the ceilings to highlight the sculptural crystal lamps of Bohemia; A perimeter illumination in ceiling and pits wraps and integrates these luminarias.

Customers can already enjoy a total shopping experience.

RETAIL PROJECT

Loewe is synonym of tradition, mastery, luxury and success.

INTERIOR LIGHTING DETAIL

The design of the stores run by renowned New Yorker architect Peter Marino.

Light & Studio, as a regular contributor to the Spanish Maison, has developed lighting projects for their recent implementations in Spain, Italy, China, United Arab Emirates and Saudi Arabia.

The intention is clear, each light enhances the beauty of the products on display revealing the exclusive and unique character of the pieces. The light intervenes in all the space of a global form, warm, exponential.

Lighting studied and designed specifically to maintain the essence of the brand that since October 2013, led by Jonathan Anderson, current Creative Director. Reinventing a legacy of 168 years of craftsmanship and innovation to lead into the FUTURE.

RETAIL PROJECT

welcome among flowers

DETAIL LIGHTING ENTRY

The solemn aisle of the old carriage entrance of the headquarters of the LOEWE House dresses its gallery with precious flowers; this way the Spanish firm initiates an experimental florist project.

The objective was to enhance the freshness and light of the flowers. For this, we have used projectors integrated with LEDs with high index of color reproduction, being able to enhance the great variety of the colors of the flowers.

LOEWE lives its sweetest moment with this space full of sensory sensations. The LOEWE Florist awaits you at 34 Serrano Street in Madrid.

Lighting /domotic systems consulting, and Lighting project development.

[unex_ce_button id="content_boc5mgyno,column_content_jbzm2r7si" button_text_color="#000000" button_font="semibold" button_font_size="13px" button_width="auto" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="8px 40px 7px 40px" button_border_width="1px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="streetxo-project" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]MORE INFO[/ce_button]

Lighting fixtures design. Consulting and lighting project development.

[unex_ce_button id="content_boc5mgyno,column_content_96ccwpx8s" button_text_color="#000000" button_font="semibold" button_font_size="13px" button_width="auto" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="8px 40px 7px 40px" button_border_width="1px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="lefties-project" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]MORE INFO[/ce_button]

Hotel NH Conde de Tepa

Lighting consulting, domotic systems, and energy saving. Lighting fixtures design. 

[unex_ce_button id="content_boc5mgyno,column_content_qx2jyjkqo" button_text_color="#000000" button_font="semibold" button_font_size="13px" button_width="auto" button_alignment="center" button_text_spacing="2px" button_bg_color="transparent" button_padding="8px 40px 7px 40px" button_border_width="1px" button_border_color="#000000" button_border_radius="0px" button_text_hover_color="#ffffff" button_text_spacing_hover="2px" button_bg_hover_color="#000000" button_border_hover_color="#000000" button_link="nh-project" button_link_type="url" button_link_target="_self" has_container="" in_column="1"]MORE INFO[/ce_button]

 Shanghai
Room 207, 406 West Jianguo Road
Xuhui District, Shanghai, China
+86 2160296351

Mexico Av. Gustavo Baz 181,
Col. Hacienda de Echegaray 53300
Naucalpan de Juárez, Estado de México
+ 52 5553638238